In the fast-paced world of fashion, consumers are becoming increasingly conscious of the environmental and social impact of their clothing choices. As one of the world’s largest fashion retailers, H&M has been at the forefront of sustainability initiatives. However, concerns have been raised regarding the use of viscose in their garments. In this blog post, we will delve into the question, “Does H&M use viscose?” and explore the company’s sustainable sourcing practices.
- Understanding Viscose:
Viscose, also known as rayon, is a semi-synthetic fiber commonly used in the textile industry. It is derived from cellulose, typically sourced from trees such as bamboo, beech, or eucalyptus. Viscose offers a soft and breathable texture, making it a popular choice for clothing manufacturers. - H&M’s Commitment to Sustainability:
H&M has made significant strides in promoting sustainable practices throughout its supply chain. The company has set ambitious goals to ensure that all its materials come from sustainable sources by 2030. This commitment extends to viscose production as well. - The H&M Conscious Collection:
To address concerns about viscose sourcing, H&M introduced the Conscious Collection. This line of clothing is made from sustainable materials, including responsibly sourced viscose. H&M works closely with suppliers to ensure that the viscose used in their garments meets stringent environmental and social standards. - Collaboration with Canopy:
H&M has partnered with Canopy, an environmental non-profit organization, to promote sustainable viscose production. Canopy works with H&M and other fashion brands to ensure that the viscose used in their products does not contribute to deforestation or harm endangered ecosystems. - Transparency and Traceability:
H&M recognizes the importance of transparency in its supply chain. The company has implemented traceability systems to monitor the origin of its viscose fibers. By working closely with suppliers and conducting regular audits, H&M ensures that the viscose used in their garments is sourced responsibly. - Continuous Improvement:
H&M acknowledges that sustainability is an ongoing journey. The company actively seeks feedback from stakeholders and collaborates with industry partners to improve its sourcing practices. By investing in research and innovation, H&M aims to find alternative materials that are even more sustainable than viscose.
Conclusion:
In conclusion, H&M is committed to sustainable sourcing practices, including the responsible use of viscose. Through initiatives like the Conscious Collection and collaborations with organizations like Canopy, H&M ensures that the viscose used in their garments is sourced from environmentally and socially responsible suppliers. By prioritizing transparency and continuous improvement, H&M sets an example for the fashion industry, proving that style and sustainability can go hand in hand.
